La satisfacción del cliente bancario en Canadá: Diferencias entre canadienses e inmigrantes de la América Latina – Revisión y traducción
The measure of customer satisfaction level is one of the most important topics at present time in marketing science. In addition, its measure in the bank field takes force in view of the high level of competition inside it, even more so if the study counts “immigrants” as a variable in analysis, a m...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad del Rosario
2010-10-01
|
| Series: | Universidad y Empresa |
| Subjects: | |
| Online Access: | http://revistas.urosario.edu.co/index.php/empresa/article/view/1329 |