BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework

BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework

Neuromarketing relies on Brain Computer Interface (BCI) technology to gain insight into how customers react to marketing stimuli. Marketers spend about $750 billion annually on traditional marketing camping. They use traditional marketing research procedures such as Personal Depth Interviews, Survey...

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Bibliographic Details
Main Authors: Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya, Ravi Vaidyanathan, Syed Ferhat Anwar, Farhana Sarker, Khondaker A. Mamun
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-05-01
Series:Frontiers in Human Neuroscience
Subjects:
Brain Computer Interface
neuromarketing
machine learning
electroencephalography
consumer behavior
pattern recognition
Online Access:https://www.frontiersin.org/articles/10.3389/fnhum.2022.861270/full

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https://www.frontiersin.org/articles/10.3389/fnhum.2022.861270/full

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