HOW THE DIGITAL MATURITY LEVEL IS SHAPING THE CONNECTED CONSUMER FUTURE?
In the age of the connected consumer, the digital transformation process of the organization has become a major concern, but also the key to success for certain businesses. Therefore, a new approach in marketing and management is proposed. This paper aims to extend the theoretical Analytic Processes...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Journal of Smart Economic Growth
2021-10-01
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| Series: | Journal of Smart Economic Growth |
| Online Access: | https://jseg.ro/index.php/jseg/article/view/151 |