The Consumer Acceptance of Novel Foods on Potential Markets using An Extended Behavior Model
This research aims to determine the purchase intention of cultured meat using an expanded planned behavior theory approach. The development of science has encouraged scientists to look for the latest innovations known as novel foods with the aim of alternative food in the future. Research on consume...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | BIO Web of Conferences |
| Online Access: | https://www.bio-conferences.org/articles/bioconf/pdf/2024/07/bioconf_icias2024_00019.pdf |
| _version_ | 1797334067965853696 |
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| author | Satria Awang Tri Aghniarahim Putritamara Jaisy |
| author_facet | Satria Awang Tri Aghniarahim Putritamara Jaisy |
| author_sort | Satria Awang Tri |
| collection | DOAJ |
| description | This research aims to determine the purchase intention of cultured meat using an expanded planned behavior theory approach. The development of science has encouraged scientists to look for the latest innovations known as novel foods with the aim of alternative food in the future. Research on consumer acceptance of cultured meat has been carried out in many developed countries by looking at the potential for various consumer acceptance of cultured meat. Indonesia, as one of the potential markets for novel foods, is necessary to also look at the potential for consumer acceptance of novel foods, especially on cultured meat. This research used an online survey method on 231 young respondents in Indonesia. The results show that constructive attitudes and subjective norms significantly affect the purchase intention of cultured meat. Environmental beliefs also significantly affect the purchase intention of cultured meat. The results of this research can be used as a reference for marketing strategies for cultured meat in the future, especially in the young age segment in potential markets in developing countries. |
| first_indexed | 2024-03-08T08:14:19Z |
| format | Article |
| id | doaj.art-432017b82926407aa271d5fb99bab24a |
| institution | Directory Open Access Journal |
| issn | 2117-4458 |
| language | English |
| last_indexed | 2024-03-08T08:14:19Z |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | BIO Web of Conferences |
| spelling | doaj.art-432017b82926407aa271d5fb99bab24a2024-02-02T07:55:15ZengEDP SciencesBIO Web of Conferences2117-44582024-01-01880001910.1051/bioconf/20248800019bioconf_icias2024_00019The Consumer Acceptance of Novel Foods on Potential Markets using An Extended Behavior ModelSatria Awang Tri0Aghniarahim Putritamara Jaisy1Department of Tropical Agriculture and International Cooperation, National Pingtung University of Science and TechnologyDepartment of Socio-Economic, Faculty of Animal Science, Universitas BrawijayaThis research aims to determine the purchase intention of cultured meat using an expanded planned behavior theory approach. The development of science has encouraged scientists to look for the latest innovations known as novel foods with the aim of alternative food in the future. Research on consumer acceptance of cultured meat has been carried out in many developed countries by looking at the potential for various consumer acceptance of cultured meat. Indonesia, as one of the potential markets for novel foods, is necessary to also look at the potential for consumer acceptance of novel foods, especially on cultured meat. This research used an online survey method on 231 young respondents in Indonesia. The results show that constructive attitudes and subjective norms significantly affect the purchase intention of cultured meat. Environmental beliefs also significantly affect the purchase intention of cultured meat. The results of this research can be used as a reference for marketing strategies for cultured meat in the future, especially in the young age segment in potential markets in developing countries.https://www.bio-conferences.org/articles/bioconf/pdf/2024/07/bioconf_icias2024_00019.pdf |
| spellingShingle | Satria Awang Tri Aghniarahim Putritamara Jaisy The Consumer Acceptance of Novel Foods on Potential Markets using An Extended Behavior Model BIO Web of Conferences |
| title | The Consumer Acceptance of Novel Foods on Potential Markets using An Extended Behavior Model |
| title_full | The Consumer Acceptance of Novel Foods on Potential Markets using An Extended Behavior Model |
| title_fullStr | The Consumer Acceptance of Novel Foods on Potential Markets using An Extended Behavior Model |
| title_full_unstemmed | The Consumer Acceptance of Novel Foods on Potential Markets using An Extended Behavior Model |
| title_short | The Consumer Acceptance of Novel Foods on Potential Markets using An Extended Behavior Model |
| title_sort | consumer acceptance of novel foods on potential markets using an extended behavior model |
| url | https://www.bio-conferences.org/articles/bioconf/pdf/2024/07/bioconf_icias2024_00019.pdf |
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