Marketing Organization and Radical New Product Innovation
As global competition intensifies and product life cycles shorten, companies are required to achieve radical new product innovations, aside from incremental new product innovations, more frequently than ever. Radical new product innovation can be achieved by exploring new competencies and resources....
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2021-01-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/3/40_2021.007/_html/-char/en |