The Impact Of Social Media On Microgreens Product Knowledge And Purchase Intention
Purpose- The purpose of this research is to find out the impact of social media Instagram on microgreens’ product knowledge and purchase intention by using several components of the AISAS model. Design/Methodology- Respondents in this study were 15 to 45 years old and were followers of Instagram ac...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
seisense
2023-01-01
|
| Series: | SEISENSE Journal of Management |
| Subjects: | |
| Online Access: | https://journal.seisense.com/jom/article/view/834 |