The Impact Of Social Media On Microgreens Product Knowledge And Purchase Intention

The Impact Of Social Media On Microgreens Product Knowledge And Purchase Intention

Purpose- The purpose of this research is to find out the impact of social media Instagram on microgreens’ product knowledge and purchase intention by using several components of the AISAS model. Design/Methodology- Respondents in this study were 15 to 45 years old and were followers of Instagram ac...

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Bibliographic Details
Main Authors: Salmaa Muftiyatunnisa, Darsono Darsono, Sapja Anantanyu
Format: Article
Language:English
Published: Seisense 2023-01-01
Series:SEISENSE Journal of Management
Subjects:
AISAS model
Social Media, Instagram
Microgreens
SEM-PLS
Online Access:https://journal.seisense.com/jom/article/view/834

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