Privacy and security in e-commerce
Consumer distrust and concerns, mainly in regards to the protection of their private information and risk of being exposed to online frauds, have been the main obstacles in online commerce. This paper analyzes some of the most significant aspects of trust in e-commerce, with a focus on online securi...
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| Format: | Article |
| Language: | English |
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Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2009-12-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/81071 |