Skills and Motivation Factors of Generation Z for Creating Successful Employer Branding Strategies

The digitization in which the protagonists who are the subject of this paper’s research were born—the so-called Generation Z—has influenced everything aspects of life, including the attitude of new generations towards work. Working environment, expectations of jobs, working hours, motivation and loy...

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Bibliographic Details
Main Authors: Tanja Vujović, Anđelka Tripković
Format: Article
Language:English
Published: MDPI AG 2023-03-01
Series:Proceedings
Subjects:
Online Access:https://www.mdpi.com/2504-3900/85/1/13