Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability
This research aims to analyse the effect of relational capability and networking capacity on SMEs marketing performance of Wooden Handicraft in one of the heritage area in Indonesia, in the area of Klaten, Bantul and Sleman Regency of Yogyakarta.By occupied sampling technique of purposive sampling,...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2020-12-01
|
| Series: | APMBA (Asia Pacific Management and Business Application) |
| Subjects: | |
| Online Access: | https://apmba.ub.ac.id/index.php/apmba/article/view/404 |