Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability
This research aims to analyse the effect of relational capability and networking capacity on SMEs marketing performance of Wooden Handicraft in one of the heritage area in Indonesia, in the area of Klaten, Bantul and Sleman Regency of Yogyakarta.By occupied sampling technique of purposive sampling,...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2020-12-01
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| Series: | APMBA (Asia Pacific Management and Business Application) |
| Subjects: | |
| Online Access: | https://apmba.ub.ac.id/index.php/apmba/article/view/404 |
| _version_ | 1828957511638581248 |
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| author | Nuryakin Nuryakin |
| author_facet | Nuryakin Nuryakin |
| author_sort | Nuryakin Nuryakin |
| collection | DOAJ |
| description | This research aims to analyse the effect of relational capability and networking capacity on SMEs marketing performance of Wooden Handicraft in one of the heritage area in Indonesia, in the area of Klaten, Bantul and Sleman Regency of Yogyakarta.By occupied sampling technique of purposive sampling, several criteria used in the sampling were Wooden Handicraft Export SMEs that have been operating for three years or more. Total of 140 questionnaire utilized in this study resulting 129 respondents studied. The results showed that relational capability had a significant effect on SMEs marketing performance. Relational capability had a significant effect on networking capacity. Also, networking capacity had a significant effect on SMEs marketing performance. |
| first_indexed | 2024-12-14T08:30:09Z |
| format | Article |
| id | doaj.art-4340a697582f43f7ab335e529f54cbff |
| institution | Directory Open Access Journal |
| issn | 2252-8997 |
| language | English |
| last_indexed | 2024-12-14T08:30:09Z |
| publishDate | 2020-12-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | APMBA (Asia Pacific Management and Business Application) |
| spelling | doaj.art-4340a697582f43f7ab335e529f54cbff2022-12-21T23:09:32ZengUniversity of BrawijayaAPMBA (Asia Pacific Management and Business Application)2252-89972020-12-019213715010.21776/ub.apmba.2020.009.02.5235Exploring SMEs Marketing Performance Through Networking Capacity and Relational CapabilityNuryakin Nuryakin0Universitas MUhammadiyah YogyakartaThis research aims to analyse the effect of relational capability and networking capacity on SMEs marketing performance of Wooden Handicraft in one of the heritage area in Indonesia, in the area of Klaten, Bantul and Sleman Regency of Yogyakarta.By occupied sampling technique of purposive sampling, several criteria used in the sampling were Wooden Handicraft Export SMEs that have been operating for three years or more. Total of 140 questionnaire utilized in this study resulting 129 respondents studied. The results showed that relational capability had a significant effect on SMEs marketing performance. Relational capability had a significant effect on networking capacity. Also, networking capacity had a significant effect on SMEs marketing performance.https://apmba.ub.ac.id/index.php/apmba/article/view/404relational capabilitynetworking capacitymarketing performance |
| spellingShingle | Nuryakin Nuryakin Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability APMBA (Asia Pacific Management and Business Application) relational capability networking capacity marketing performance |
| title | Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability |
| title_full | Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability |
| title_fullStr | Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability |
| title_full_unstemmed | Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability |
| title_short | Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability |
| title_sort | exploring smes marketing performance through networking capacity and relational capability |
| topic | relational capability networking capacity marketing performance |
| url | https://apmba.ub.ac.id/index.php/apmba/article/view/404 |
| work_keys_str_mv | AT nuryakinnuryakin exploringsmesmarketingperformancethroughnetworkingcapacityandrelationalcapability |