DETERMINANTS INFLUENCING CONSUMER'S LOYALTY TOWARDS A PRIVATE BRAND
In modern consumer society, consumers become all the more demanding with the right to possess the final statement on selection of a product, and thus the role of a brand as a means of communication is the key, since brands are powerful enough to attract and keep a consumer. Consumers create a rel...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Croatia / Faculty of Economics and Business / Department of Trade and International Business
2019-01-01
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| Series: | Poslovna Izvrsnost |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/333907 |