Research on the Drivers of Digital Transformation in the Media Industry

Research on the Drivers of Digital Transformation in the Media Industry

The article analyses the key factors that stimulate the digital transformation of media. The relevance of the theme is actual for the rapid development of technology and general digitalisation, for the importance of the media industry for society and the specifics of the media market. The purpose...

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Bibliographic Details
Main Authors: A. M. Kilin, A. D. Kiselev
Format: Article
Language:English
Published: Omsk State Technical University, Federal State Budgetary Educational Institution of Higher Education 2024-12-01
Series:Омский научный вестник: Серия "Общество. История. Современность"
Subjects:
digital transformation
media industry
drivers
stakeholders
digital technologies and tools
media
Online Access:https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2024/%D0%A2.9,%20%E2%84%964%20(%D0%9E%D0%98%D0%A1)/127-136%20%D0%9A%D0%B8%D0%BB%D0%B8%D0%BD%20%D0%90.%20%D0%9C.,%20%D0%9A%D0%B8%D1%81%D0%B5%D0%BB%D0%B5%D0%B2%20%D0%90.%20%D0%94..pdf

Internet

https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2024/%D0%A2.9,%20%E2%84%964%20(%D0%9E%D0%98%D0%A1)/127-136%20%D0%9A%D0%B8%D0%BB%D0%B8%D0%BD%20%D0%90.%20%D0%9C.,%20%D0%9A%D0%B8%D1%81%D0%B5%D0%BB%D0%B5%D0%B2%20%D0%90.%20%D0%94..pdf

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