Location, Location, Location
Academic scholars and practitioners uniformly suggest that off-premise signs such as billboards will be more effective if they are installed in high-traffic areas rather than low-traffic areas. In this research, we question the ubiquity of this claim and illustrate potential advantages of installing...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Oklahoma Libraries
2021-03-01
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| Series: | Interdisciplinary Journal of Signage and Wayfinding |
| Subjects: | |
| Online Access: | https://journals.shareok.org/ijsw/article/view/77 |