The Globalization of Guinness: Marketing Taste, Transferring Technology
Brewed in 50 countries and consumed in 150, Guinness Stout has become a global commodity. Although associated with Irish pubs and diasporic populations, it has also become popular in former British colonies of Africa and Southeast Asia. This article adopts a mobility studies perspective to show how...
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| Format: | Article |
| Language: | deu |
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De Gruyter
2024-05-01
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| Series: | Jahrbuch für Wirtschaftsgeschichte |
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| Online Access: | https://doi.org/10.1515/jbwg-2024-0004 |