A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends

A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends

This research provides a comprehensive overview of micro-influence marketing, analyzing the characteristics of influencers and the mechanisms of their impact. A systematic review was conducted, encompassing 2091 citing articles and references across 74 studies involving 95 research institutions and...

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Bibliographic Details
Main Authors: Jie Chen, Yangting Zhang, Han Cai, Lu Liu, Miyan Liao, Jiaming Fang
Format: Article
Language:English
Published: MDPI AG 2024-03-01
Series:Behavioral Sciences
Subjects:
micro-influencer marketing
authenticity
affinity
consciousness
credibility
social presence
Online Access:https://www.mdpi.com/2076-328X/14/3/243

Internet

https://www.mdpi.com/2076-328X/14/3/243

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