Articles Implementation Of Customer Relationship Management In Order To Build Customer Satisfaction And Loyalty
This study aims to examine the impact of the implementation of customer relationship management (CRM) on customer satisfaction and loyalty, and the impact of satisfaction on customer loyalty of government commercial banks (BNI, BRI, Bank Mandiri, and BTN) in East Java Province. The research instrume...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
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Telkom University
2022-04-01
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| Series: | Jurnal Manajemen Indonesia |
| Subjects: | |
| Online Access: | https://journals.telkomuniversity.ac.id/ijm/article/view/2802 |