Facial Coding as a Neuromarketing Technique: An Overview
The author’s interest for the subject of facial coding and micro expression analysis within the neuromarketing field lies into the advantages this tool has in applied neuromarketing research for identifying and understanding customer behaviour. Facial Coding remains the only inexpensive tool that pr...
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2021-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
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| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2021-2/Section%204/17.pdf |