CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL
This study aims to determine customer perceptions of Haus! Siwalankerto regarding the use of e-wallets as non-cash payments. The method used in this study is a qualitative method with excavation techniques through interviews. Retrieval of data in this study using informants as many as seven customer...
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Format: | Article |
Language: | Indonesian |
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Sekolah Tinggi Ilmu Ekonomi (STIE) Mahardika
2023-09-01
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Series: | Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen |
Subjects: | |
Online Access: | https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/688 |
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author | Salsabilla Aulia Az Zahrah Leonard Adrie Manafe Titis Tatasari Mochamad Fatchurrohman Fajar Tenovita Sari |
author_facet | Salsabilla Aulia Az Zahrah Leonard Adrie Manafe Titis Tatasari Mochamad Fatchurrohman Fajar Tenovita Sari |
author_sort | Salsabilla Aulia Az Zahrah |
collection | DOAJ |
description | This study aims to determine customer perceptions of Haus! Siwalankerto regarding the use of e-wallets as non-cash payments. The method used in this study is a qualitative method with excavation techniques through interviews. Retrieval of data in this study using informants as many as seven customers. This research provides valuable insights for stakeholders, including e-wallet companies, merchants, and local governments, in increasing e-wallet adoption in Haus! Siwalankerto. The indicators used to see perceptions are perceptions of convenience, usability and risk. This research shows that: First, Perceived Convenience, most customers agree that e-wallets provide many conveniences; Second, Perceived Usefulness shows that the majority of customers agree that during payment transactions they use e-wallets; Third, Risk Perception shows that a small proportion agree that e-wallet payments are very low risk. Research show, it can be seen from the large number of customer interests, it shows that almost all use e-wallet payments as a non-cash payment instrument. Then the use of e-wallets on Haus! Siwalanketo is influenced by these three perceptions. |
first_indexed | 2024-03-11T21:03:27Z |
format | Article |
id | doaj.art-43bb4fd3532e47e582376d84df81d598 |
institution | Directory Open Access Journal |
issn | 0854-0861 2407-4950 |
language | Indonesian |
last_indexed | 2024-03-11T21:03:27Z |
publishDate | 2023-09-01 |
publisher | Sekolah Tinggi Ilmu Ekonomi (STIE) Mahardika |
record_format | Article |
series | Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen |
spelling | doaj.art-43bb4fd3532e47e582376d84df81d5982023-09-29T19:06:21ZindSekolah Tinggi Ilmu Ekonomi (STIE) MahardikaMedia Mahardhika: Media Komunikasi Ekonomi dan Manajemen0854-08612407-49502023-09-01221102010.29062/mahardika.v22i1.688685CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOLSalsabilla Aulia Az Zahrah0Leonard Adrie Manafe1Titis Tatasari2Mochamad Fatchurrohman3Fajar Tenovita Sari4Sekolah Tinggi Ilmu Ekonomi MahardhikaSekolah Tinggi Ilmu Ekonomi MahardhikaSekolah Tinggi Ilmu Ekonomi MahardhikaSekolah Tinggi Ilmu Ekonomi MahardhikaSekolah Tinggi Ilmu Ekonomi MahardhikaThis study aims to determine customer perceptions of Haus! Siwalankerto regarding the use of e-wallets as non-cash payments. The method used in this study is a qualitative method with excavation techniques through interviews. Retrieval of data in this study using informants as many as seven customers. This research provides valuable insights for stakeholders, including e-wallet companies, merchants, and local governments, in increasing e-wallet adoption in Haus! Siwalankerto. The indicators used to see perceptions are perceptions of convenience, usability and risk. This research shows that: First, Perceived Convenience, most customers agree that e-wallets provide many conveniences; Second, Perceived Usefulness shows that the majority of customers agree that during payment transactions they use e-wallets; Third, Risk Perception shows that a small proportion agree that e-wallet payments are very low risk. Research show, it can be seen from the large number of customer interests, it shows that almost all use e-wallet payments as a non-cash payment instrument. Then the use of e-wallets on Haus! Siwalanketo is influenced by these three perceptions.https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/688e-walletperceptioncustomer |
spellingShingle | Salsabilla Aulia Az Zahrah Leonard Adrie Manafe Titis Tatasari Mochamad Fatchurrohman Fajar Tenovita Sari CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen e-wallet perception customer |
title | CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL |
title_full | CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL |
title_fullStr | CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL |
title_full_unstemmed | CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL |
title_short | CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL |
title_sort | customer perception e wallet used as a non cash payment tool |
topic | e-wallet perception customer |
url | https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/688 |
work_keys_str_mv | AT salsabillaauliaazzahrah customerperceptionewalletusedasanoncashpaymenttool AT leonardadriemanafe customerperceptionewalletusedasanoncashpaymenttool AT titistatasari customerperceptionewalletusedasanoncashpaymenttool AT mochamadfatchurrohman customerperceptionewalletusedasanoncashpaymenttool AT fajartenovitasari customerperceptionewalletusedasanoncashpaymenttool |