CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL

This study aims to determine customer perceptions of Haus! Siwalankerto regarding the use of e-wallets as non-cash payments. The method used in this study is a qualitative method with excavation techniques through interviews. Retrieval of data in this study using informants as many as seven customer...

Full description

Bibliographic Details
Main Authors: Salsabilla Aulia Az Zahrah, Leonard Adrie Manafe, Titis Tatasari, Mochamad Fatchurrohman, Fajar Tenovita Sari
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi (STIE) Mahardika 2023-09-01
Series:Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen
Subjects:
Online Access:https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/688
_version_ 1797670638743191552
author Salsabilla Aulia Az Zahrah
Leonard Adrie Manafe
Titis Tatasari
Mochamad Fatchurrohman
Fajar Tenovita Sari
author_facet Salsabilla Aulia Az Zahrah
Leonard Adrie Manafe
Titis Tatasari
Mochamad Fatchurrohman
Fajar Tenovita Sari
author_sort Salsabilla Aulia Az Zahrah
collection DOAJ
description This study aims to determine customer perceptions of Haus! Siwalankerto regarding the use of e-wallets as non-cash payments. The method used in this study is a qualitative method with excavation techniques through interviews. Retrieval of data in this study using informants as many as seven customers. This research provides valuable insights for stakeholders, including e-wallet companies, merchants, and local governments, in increasing e-wallet adoption in Haus! Siwalankerto. The indicators used to see perceptions are perceptions of convenience, usability and risk. This research shows that: First, Perceived Convenience, most customers agree that e-wallets provide many conveniences; Second, Perceived Usefulness shows that the majority of customers agree that during payment transactions they use e-wallets; Third, Risk Perception shows that a small proportion agree that e-wallet payments are very low risk. Research show, it can be seen from the large number of customer interests, it shows that almost all use e-wallet payments as a non-cash payment instrument. Then the use of e-wallets on Haus! Siwalanketo is influenced by these three perceptions.
first_indexed 2024-03-11T21:03:27Z
format Article
id doaj.art-43bb4fd3532e47e582376d84df81d598
institution Directory Open Access Journal
issn 0854-0861
2407-4950
language Indonesian
last_indexed 2024-03-11T21:03:27Z
publishDate 2023-09-01
publisher Sekolah Tinggi Ilmu Ekonomi (STIE) Mahardika
record_format Article
series Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen
spelling doaj.art-43bb4fd3532e47e582376d84df81d5982023-09-29T19:06:21ZindSekolah Tinggi Ilmu Ekonomi (STIE) MahardikaMedia Mahardhika: Media Komunikasi Ekonomi dan Manajemen0854-08612407-49502023-09-01221102010.29062/mahardika.v22i1.688685CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOLSalsabilla Aulia Az Zahrah0Leonard Adrie Manafe1Titis Tatasari2Mochamad Fatchurrohman3Fajar Tenovita Sari4Sekolah Tinggi Ilmu Ekonomi MahardhikaSekolah Tinggi Ilmu Ekonomi MahardhikaSekolah Tinggi Ilmu Ekonomi MahardhikaSekolah Tinggi Ilmu Ekonomi MahardhikaSekolah Tinggi Ilmu Ekonomi MahardhikaThis study aims to determine customer perceptions of Haus! Siwalankerto regarding the use of e-wallets as non-cash payments. The method used in this study is a qualitative method with excavation techniques through interviews. Retrieval of data in this study using informants as many as seven customers. This research provides valuable insights for stakeholders, including e-wallet companies, merchants, and local governments, in increasing e-wallet adoption in Haus! Siwalankerto. The indicators used to see perceptions are perceptions of convenience, usability and risk. This research shows that: First, Perceived Convenience, most customers agree that e-wallets provide many conveniences; Second, Perceived Usefulness shows that the majority of customers agree that during payment transactions they use e-wallets; Third, Risk Perception shows that a small proportion agree that e-wallet payments are very low risk. Research show, it can be seen from the large number of customer interests, it shows that almost all use e-wallet payments as a non-cash payment instrument. Then the use of e-wallets on Haus! Siwalanketo is influenced by these three perceptions.https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/688e-walletperceptioncustomer
spellingShingle Salsabilla Aulia Az Zahrah
Leonard Adrie Manafe
Titis Tatasari
Mochamad Fatchurrohman
Fajar Tenovita Sari
CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL
Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen
e-wallet
perception
customer
title CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL
title_full CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL
title_fullStr CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL
title_full_unstemmed CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL
title_short CUSTOMER PERCEPTION; E-WALLET USED AS A NON-CASH PAYMENT TOOL
title_sort customer perception e wallet used as a non cash payment tool
topic e-wallet
perception
customer
url https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/688
work_keys_str_mv AT salsabillaauliaazzahrah customerperceptionewalletusedasanoncashpaymenttool
AT leonardadriemanafe customerperceptionewalletusedasanoncashpaymenttool
AT titistatasari customerperceptionewalletusedasanoncashpaymenttool
AT mochamadfatchurrohman customerperceptionewalletusedasanoncashpaymenttool
AT fajartenovitasari customerperceptionewalletusedasanoncashpaymenttool