A Disciplined Brand Approach to Marketing Libraries
The purpose of this paper is to propose a narrow definition of brand, explain why it is important, and present practical exercises to discover a library’s brand. Based on the author’s experience in corporate and library settings, a brand is defined as an idea that can be discovered by two formal pro...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Marketing Libraries Journal
2018-08-01
|
| Series: | Marketing Libraries Journal |
| Subjects: | |
| Online Access: | http://bit.ly/MLJv2i1-discipline-approach-branding |