A Disciplined Brand Approach to Marketing Libraries
The purpose of this paper is to propose a narrow definition of brand, explain why it is important, and present practical exercises to discover a library’s brand. Based on the author’s experience in corporate and library settings, a brand is defined as an idea that can be discovered by two formal pro...
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| Format: | Article |
| Sprog: | English |
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Marketing Libraries Journal
2018-08-01
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| Serier: | Marketing Libraries Journal |
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| Online adgang: | http://bit.ly/MLJv2i1-discipline-approach-branding |