Persona in Social Media: A Case Study on Baim Paula Youtube Channel
Social media enables its users to participate in creating and sharing media contents through their accounts; thus, it gives opportunity to gain popularity for anyone, including celebrity. This paper is aimed at revealing celebrities’ strategy to increase and maintain their popularity by constructin...
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| Format: | Article |
| Language: | English |
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Prodi Sastra Inggris Fakultas Sastra Universitas Sanata Dharma
2021-09-01
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| Series: | Journal of Language and Literature |
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| Online Access: | https://e-journal.usd.ac.id/index.php/JOLL/article/view/3009 |