Persona in Social Media: A Case Study on Baim Paula Youtube Channel
Social media enables its users to participate in creating and sharing media contents through their accounts; thus, it gives opportunity to gain popularity for anyone, including celebrity. This paper is aimed at revealing celebrities’ strategy to increase and maintain their popularity by constructin...
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| Format: | Article |
| Language: | English |
| Published: |
Prodi Sastra Inggris Fakultas Sastra Universitas Sanata Dharma
2021-09-01
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| Series: | Journal of Language and Literature |
| Subjects: | |
| Online Access: | https://e-journal.usd.ac.id/index.php/JOLL/article/view/3009 |
| _version_ | 1818926221309771776 |
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| author | Aidatul Chusna |
| author_facet | Aidatul Chusna |
| author_sort | Aidatul Chusna |
| collection | DOAJ |
| description | Social media enables its users to participate in creating and sharing media contents through their accounts; thus, it gives opportunity to gain popularity for anyone, including celebrity. This paper is aimed at revealing celebrities’ strategy to increase and maintain their popularity by constructing self-image through social media. Videos from Baim Paula youtube channel are selected as the main data of the analysis, considering Baim Wong’s success as celebrity and content creator. Using textual approach, the vidoes created and shared are analized as a cultural text which demonstrates celebrities’ self-representation in social media. The result shows that Baim Wong performs various self- images through his videos contents. His prank videos indirectly indicate authenticity and honesty entitled to Baim Wong’s image, as a strategy to create closeness to his fans. He also construcs an altruistic persona by giving presents and/or money to his pranked targets. Another self-representation is seen in videos about his daily activities with family and friends. Through these videos, Baim Wong constructs his image as a family man. The persona performed in social media has successfully attracted more fans/ subscribers and enhanced his fame. Subsequently, it generates profit not only from his YouTube channel, but also from advertising agencies and TV stations that hire him. |
| first_indexed | 2024-12-20T02:53:40Z |
| format | Article |
| id | doaj.art-43c705e765ac4248b87d03b24d5ac1c0 |
| institution | Directory Open Access Journal |
| issn | 1410-5691 2580-5878 |
| language | English |
| last_indexed | 2024-12-20T02:53:40Z |
| publishDate | 2021-09-01 |
| publisher | Prodi Sastra Inggris Fakultas Sastra Universitas Sanata Dharma |
| record_format | Article |
| series | Journal of Language and Literature |
| spelling | doaj.art-43c705e765ac4248b87d03b24d5ac1c02022-12-21T19:55:58ZengProdi Sastra Inggris Fakultas Sastra Universitas Sanata DharmaJournal of Language and Literature1410-56912580-58782021-09-0121224225110.24071/joll.v21i2.30092046Persona in Social Media: A Case Study on Baim Paula Youtube ChannelAidatul Chusna0Universitas Jenderal SoedirmanSocial media enables its users to participate in creating and sharing media contents through their accounts; thus, it gives opportunity to gain popularity for anyone, including celebrity. This paper is aimed at revealing celebrities’ strategy to increase and maintain their popularity by constructing self-image through social media. Videos from Baim Paula youtube channel are selected as the main data of the analysis, considering Baim Wong’s success as celebrity and content creator. Using textual approach, the vidoes created and shared are analized as a cultural text which demonstrates celebrities’ self-representation in social media. The result shows that Baim Wong performs various self- images through his videos contents. His prank videos indirectly indicate authenticity and honesty entitled to Baim Wong’s image, as a strategy to create closeness to his fans. He also construcs an altruistic persona by giving presents and/or money to his pranked targets. Another self-representation is seen in videos about his daily activities with family and friends. Through these videos, Baim Wong constructs his image as a family man. The persona performed in social media has successfully attracted more fans/ subscribers and enhanced his fame. Subsequently, it generates profit not only from his YouTube channel, but also from advertising agencies and TV stations that hire him.https://e-journal.usd.ac.id/index.php/JOLL/article/view/3009baim wongcelebritiesauthenticfamilypersona |
| spellingShingle | Aidatul Chusna Persona in Social Media: A Case Study on Baim Paula Youtube Channel Journal of Language and Literature baim wong celebrities authentic family persona |
| title | Persona in Social Media: A Case Study on Baim Paula Youtube Channel |
| title_full | Persona in Social Media: A Case Study on Baim Paula Youtube Channel |
| title_fullStr | Persona in Social Media: A Case Study on Baim Paula Youtube Channel |
| title_full_unstemmed | Persona in Social Media: A Case Study on Baim Paula Youtube Channel |
| title_short | Persona in Social Media: A Case Study on Baim Paula Youtube Channel |
| title_sort | persona in social media a case study on baim paula youtube channel |
| topic | baim wong celebrities authentic family persona |
| url | https://e-journal.usd.ac.id/index.php/JOLL/article/view/3009 |
| work_keys_str_mv | AT aidatulchusna personainsocialmediaacasestudyonbaimpaulayoutubechannel |