Persona in Social Media: A Case Study on Baim Paula Youtube Channel

Persona in Social Media: A Case Study on Baim Paula Youtube Channel

Social media enables its users to participate in creating and sharing media contents through their accounts; thus, it gives opportunity to gain popularity for anyone, including celebrity.  This paper is aimed at revealing celebrities’ strategy to increase and maintain their popularity by constructin...

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Bibliographic Details
Main Author: Aidatul Chusna
Format: Article
Language:English
Published: Prodi Sastra Inggris Fakultas Sastra Universitas Sanata Dharma 2021-09-01
Series:Journal of Language and Literature
Subjects:
baim wong
celebrities
authentic
family
persona
Online Access:https://e-journal.usd.ac.id/index.php/JOLL/article/view/3009

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