Green Consumer Behaviour in Global Markets
The degradation of planet earth is no longer unknown to the world. The global emphasis on environmental sustainability has led to the emergence of Green Consumer Behaviour. Consumers are increasingly encouraged to adopt green products and services. However, green consumers remain a small market. Th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Niccolò Cusano University-Rome
2024-07-01
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| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/article/view/13727 |