Drug assortment formation at the chemist`s shops in regard of consumers` preferences
Regularities of assortment formation at the chemist`s shops in regard of consumers' preferences have been reviewed. Factors influencing on evaluation of the pharmaceutical goods and decision to buy them have been identified. Characteristic behaviors of the consumers depending on their attitude...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2010-12-01
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| Series: | RUDN Journal of Medicine |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/medicine/article/view/2739 |