Functions and tasks of program management in media companies
The paper analyzes the position, functions and tasks of program management in media companies. Given the fact that programming media offer, as part of strategic planning, is the most important element in attracting and retaining audiences and advertisers, program management occupies one of the most...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin
2018-01-01
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| Series: | Journal of Engineering Management and Competitiveness |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2334-9638/2018/2334-96381801065B.pdf |