A Multi-Sensory In-Store Virtual Reality Customer Journey for Retailing: A Field Study in a Furniture Flagship Store

A Multi-Sensory In-Store Virtual Reality Customer Journey for Retailing: A Field Study in a Furniture Flagship Store

The choice of furniture in a retail store is usually based on a product catalog and simplistic product renderings with different configurations. We present a preliminary field study that tests a Multi-Sensory In-Store Virtual Reality Customer Journey (MSISVRCJ) through a virtual catalog and a produc...

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Bibliographic Details
Main Authors: Michele Fiorentino, Marina Ricci, Alessandro Evangelista, Vito Modesto Manghisi, Antonio Emmanuele Uva
Format: Article
Language:English
Published: MDPI AG 2022-12-01
Series:Future Internet
Subjects:
virtual reality
customer journey
retailing
multisensory
in-store
furniture
Online Access:https://www.mdpi.com/1999-5903/14/12/381

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https://www.mdpi.com/1999-5903/14/12/381

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