Factors Affecting Online Impulse Buying Behavior of Fashion Products on Live: Instagram Vs Tiktok
This study analyses the influence of these factors and their underlying motivations. This research model is based on the stimulus organism response framework (S-O-R) to explore consumer reactions and behavior after certain stimulus factors. A measurement model was created based on valid responses f...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2023-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.ikhac.ac.id/index.php/iijse/article/view/3157 |