PENGARUH LITERASI KEUANGAN, ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA UMKM PADA PELAKU USAHA KULINER DI KOTA METRO

PENGARUH LITERASI KEUANGAN, ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA UMKM PADA PELAKU USAHA KULINER DI KOTA METRO

This study aimed at analyzing financial literacy (1), market orientation (2), and product innovation (3) on the performance of small and medium enterprises (SMEs) in culinary business actors in Metro City. This type of research used quantitative research method. The data used in this research were...

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Bibliographic Details
Main Authors: Galia Intan Suri Mahardika, Angga Kurniawan, Elmira Febri Darmayanti
Format: Article
Language:English
Published: Accounting Department Institut Teknologi dan Bisnis Asia Malang 2023-07-01
Series:Riset Akuntansi
Subjects:
Financial Literacy, Market Orientation and Product Innovation, MSME Performance
Online Access:https://jurnal.stie.asia.ac.id/index.php/ristansi/article/view/1723

Internet

https://jurnal.stie.asia.ac.id/index.php/ristansi/article/view/1723

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