Eye-Tracking Study on Reading Fluency in Relation to Typeface Pleasantness Influenced by Cross-Modal Correspondence Between Taste and Shape

Reading fluency depends on the typographic design. Letters can have different shapes that evoke different feelings in the reader and influence reading fluency. Previous studies that explored the link between typeface shape and taste and its impact on reading and readers’ attitudes mainly focused on...

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Bibliographic Details
Main Authors: Tanja Medved, Anja Podlesek, Klementina Možina
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:Applied Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3417/15/1/326