How to Leverage User Innovation by Companies
In recent years, there have been many reports of “User Innovation”, in which companies and consumers that are users of products and services develop and improve these products and services for their own use. However, there is also a reality that these user innovations are not being effectively lever...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2019-09-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/2/39_2019.033/_html/-char/en |