Antecedents of Overall E-service Quality and Brand Attachment in the Banking Industry

Antecedents of Overall E-service Quality and Brand Attachment in the Banking Industry

Purpose – The study aims to examine the impact of website design, e-fulfillment, e-service and e-security on overall e-service quality and its impact on brand attachment. Design/methodology/approach – Data of 425 respondents was collected from the internet banking industry users through an online...

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Bibliographic Details
Main Authors: Gul e Rana Lakhi, Noor Azizah Mohamadali
Format: Article
Language:English
Published: Seisense 2020-10-01
Series:SEISENSE Journal of Management
Subjects:
Brand Attachment
Website Design
E-fulfillment
Overall e-service quality
Online Access:https://journal.seisense.com/jom/article/view/451

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https://journal.seisense.com/jom/article/view/451

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