Messages matter: The Tobacco Products Directive nicotine addiction health warning versus an alternative relative risk message on smokers' willingness to use and purchase an electronic cigarette

Introduction: Many countries have now mandated warning labels on e-cigarette products. One example, the EU TPD health warning states, “This product contains nicotine which is a highly addictive substance. [It is not recommended for use by non-smokers]”. The impact of the EU TPD warning message on in...

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Bibliographic Details
Main Authors: Sharon Cox, Daniel Frings, Reeda Ahmed, Lynne Dawkins
Format: Article
Language:English
Published: Elsevier 2018-12-01
Series:Addictive Behaviors Reports
Online Access:http://www.sciencedirect.com/science/article/pii/S235285321830138X