The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank
Competition intensity in market place and perceived importance of customer retention for organizations has inclined them to develop and maintain enduring relation with customers. According to marketing scholars, relationship marketing is the best strategy for doing so. In this article the contributi...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2009-03-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_20325_1854c940797dd10bfebc0adb73caeb09.pdf |