Design thinking as a start-up business planning strategy

This article discusses the peculiarities of startup success and the influence of design thinking, which is based on the methodology of solution design with a focus on human consumers, as the end user of a product or service. The startup is the first necessary stage of the life cycle of innovation. I...

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Bibliographic Details
Main Authors: Nataliya Vnukova, Oksana Makovoz, Yelyzaveta Vakareva, Tatiana Kuzmenko
Format: Article
Language:English
Published: The Bronislaw Markiewicz State Higher School of Technology and Economics in Jaroslaw 2021-12-01
Series:Współczesne Problemy Zarządzania
Subjects:
Online Access:https://czasopisma.pwste.edu.pl/index.php/wpz/article/view/156