Factors influencing consumers’ purchase decisions regarding personal motor vehicle insurance in South Africa

Factors influencing consumers’ purchase decisions regarding personal motor vehicle insurance in South Africa

AbstractThe South African short-term insurance industry is diverse and competitive. Consumers can choose from a wide variety of motor vehicle insurance policies. The aim of this paper was to determine the specific factors that influence individuals’ decision to purchase personal motor vehicle insura...

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Bibliographic Details
Main Authors: Nadia van Huyssteen, Sharon Rudansky-Kloppers
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
consumer decision-making influencing factors
internal influences
external influences
consumer buying behavior
short-term insurance
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2293488

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2023.2293488

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