Factors influencing consumers’ purchase decisions regarding personal motor vehicle insurance in South Africa
AbstractThe South African short-term insurance industry is diverse and competitive. Consumers can choose from a wide variety of motor vehicle insurance policies. The aim of this paper was to determine the specific factors that influence individuals’ decision to purchase personal motor vehicle insura...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2293488 |