Analysis of Factors Affecting Consumer Purchase Behavior: Study in Muslim communities who shop online through the Shopee Application
This study aims to determine and analyze what factors influence consumer buying behavior in the era of citizen 4.0 and the most dominant influences on consumer buying behavior in citizen 4.0. This research uses descriptive and explanatory survey methods. Sampling was carried out using the Accidental...
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| Format: | Article |
| Language: | English |
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Institut Agama Islam Negeri Kendari
2022-01-01
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| Series: | Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam |
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| Online Access: | https://ejournal.iainkendari.ac.id/index.php/lifalah/article/view/3051 |