Analysis of Factors Affecting Consumer Purchase Behavior: Study in Muslim communities who shop online through the Shopee Application

Analysis of Factors Affecting Consumer Purchase Behavior: Study in Muslim communities who shop online through the Shopee Application

This study aims to determine and analyze what factors influence consumer buying behavior in the era of citizen 4.0 and the most dominant influences on consumer buying behavior in citizen 4.0. This research uses descriptive and explanatory survey methods. Sampling was carried out using the Accidental...

Full description

Bibliographic Details
Main Author: usep deden suherman
Format: Article
Language:English
Published: Institut Agama Islam Negeri Kendari 2022-01-01
Series:Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam
Subjects:
purchasing behavior, citizen 4.0
Online Access:https://ejournal.iainkendari.ac.id/index.php/lifalah/article/view/3051

Similar Items

Similar Items