Promotional strategy for wine tourism development
This paper presents the results from an investigation on the nature of wine tourism, highlighting concrete opportunities for its development and, on that basis, it aims a concept of a promotional strategy to be applied at this purpose. The research is focused in a sample of selected wineries locate...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Group on Marketing and Operative Research
2014-12-01
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| Series: | Responsibility and Sustainability |
| Subjects: | |
| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/44 |