The influence of consumers\' beliefs on their impulse buying in an online environment
Our study provides insight into the relationships between online store beliefs and consumer online impulse buying behavior. The model was tested using survey data from 384 customers of online store in Tehran city. After collecting the data and information is used structural equation test of the infe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2016-01-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1110-1&slc_lang=en&sid=1 |