Audit of Marketing Activity of an Enterprise: Theoretical and Practical Aspects
In a harsh competitive environment, the ongoing analysis and monitoring of the marketing program implementation, that was developed on the basis of research and market forecasting, analysis of internal and external state of the enterprise, market behavior strategy and tactics development, is one of...
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| Format: | Article |
| Language: | English |
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Mukachevo State University
2018-12-01
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| Series: | Науковий вісник Мукачівського державного університету. Серія Економіка |
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| Online Access: | https://economics-msu.com.ua/en/journals/tom-5-2-2018/audit-marketingovoyi-diyalnosti-pidpriyemstva-teoretichni-ta-praktichni-aspekti |