The classified Web Qual variable is based on Kano Model for the Evaluation of customer satisfaction of internet banking service quality
All Given the importance and position of internet banking and the growing trend of internet banking services in the country in recent years, now is the financial and credit institutions and banks have found a good position to maintain and develop effective strategies without the utilization of scien...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2012-09-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-160-1&slc_lang=en&sid=1 |