A Comparative Analysis of Sampling Techniques for Click-Through Rate Prediction in Native Advertising
Native advertising is a popular form of online advertisements that has similar styles and functions with the native content displayed on online platforms, such as news, sports and social websites. It can better capture users’ attention, and they have gained increasing popularity in many o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2023-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10066174/ |