Consumers’ willingness to pay for local rice: Empirical evidence from Central Java, Indonesia

Consumers’ willingness to pay for local rice: Empirical evidence from Central Java, Indonesia

This study examines Indonesian consumers’ willingness to pay for local rice products as against commercial imports. We aimed to determine the consumer preference factors for local rice through a questionnaire survey and experimental auction in Surakarta and Sleman, two areas in the top rice-producin...

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Bibliographic Details
Main Authors: Ernoiz Antriyandarti, Agustono, Susi Wuri Ani, Eksa Rusdiyana, Dama Laksita Apta Sukaton
Format: Article
Language:English
Published: Elsevier 2023-12-01
Series:Journal of Agriculture and Food Research
Subjects:
Local rice
Willingness to pay
Indonesian rice consumption
Bidding price
Experimental auction
Online Access:http://www.sciencedirect.com/science/article/pii/S2666154323003587

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http://www.sciencedirect.com/science/article/pii/S2666154323003587

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