Dialogism in Advertising Persuasion
This article analyzes two advertisements from the same brand, but produced in different local media: France and Brazil. It aims to pursue the interrelation and nexus needed between the verbal, visual and extraverbal dimensions to produce and understand the effects of persuasive sense. Concepts from...
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| Format: | Article |
| Language: | English |
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Pontifícia Universidade Católica de São Paulo
2014-06-01
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| Series: | Bakhtiniana: Revista de Estudos do Discurso |
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| Online Access: | http://revistas.pucsp.br/index.php/bakhtiniana/article/view/16717/14757 |