Chicas Modernas and Chinas Poblanas: International and National Influences in the Mexican Beer Industry and its Advertisements, 1910–1940
The Mexican beer industry in general, and advertising in particular, contained both international and national influences. The industry transitioned from significant inputs of capital, technology, and expertise by foreigners during the Porfiriato (1876-1911) to locals carrying out these functions du...
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| Format: | Article |
| Language: | deu |
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De Gruyter
2024-05-01
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| Series: | Jahrbuch für Wirtschaftsgeschichte |
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| Online Access: | https://doi.org/10.1515/jbwg-2024-0006 |