Assessing the New Product Development Process activities in Peruvian medium-sized manufacturing companies
The study focuses on the relationship between the New Product Development Process activities and the success of the new products. Research on this topic is still scarce in emerging countries. From a survey of medium-sized manufacturing companies in Peru, an OLogit regression was u...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad ICESI
2023-03-01
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| Series: | Estudios Gerenciales |
| Subjects: | |
| Online Access: | https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/4985 |