A survey of impulse buying behavior in subway’s passengers
Impulse buying can be defined as the immediate, strong and persistent willing to buy the product that consumer didn’t need and didn’t plan to buy. In the present study, this issue has been discussed and the main goal was determination of factors that influence the impulse buying behavior in subway’s...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50753_e8b57a1a9f12d933bf801276d86a4a0e.pdf |