Hybrid toolboxes: Conceptual and empirical analysis of blending patterns in application of hybrid media / Hibridinės žiniasklaidos modelių taikymo konceptuali ir empirinė analizė
Hybrid media concepts, i.e. especially combinations of face‐to‐face instruments and electronic media, represent a standard in many fields of application for quite a long time. Such combinations of diverse, and thus hybrid instruments are meanwhile quite commonly used, for example, in marketing, in r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2010-06-01
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| Series: | Technological and Economic Development of Economy |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/TEDE/article/view/5883 |